Case Study

Brussels Airlines is one of the premier airline carriers in Africa with operations in 19 different destinations on the continent. Building on the company’s long history on the continent, “Holidays in Africa” was a marketing campaign designed to help the airline connect meaningfully with customers during the busiest travel season of the year, and increase sales to their African destinations. The campaign aimed to position Brussels Airlines as the premier choice for people returning home for the holidays, while reinforcing Africa as the ultimate destination by emphasizing on unique cultural experiences, people, and hotspots. The campaign included content and creative, video production, and overall execution via digital, print and activation.

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