Case Study

Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional throughout the United States and in over 30 other countries. Over the past 2 years, Babu Global has helped Prudential create meaningful engagement with the U.S. Pan-African market via event partnership and activation. Some of the events include the annual Pan-African Weekend, The Pan-African Women Forum, and custom events such as The Africa-US investment Roundtable, all of which were produced by Babu Global.

Activation

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