Case Study

Segal Family Foundation (SFF) is a non-profit organization that provides grants to African organizations and NGO’s working to transform their communities in Sub-Saharan Africa. The organization’s annual meeting brings donors, grantees and community leaders together for a weekend of learning, networking, and inspiration. We developed and executed a social media strategy to promote SFF and raise awareness for the annual meeting. The project included video creation, social media marketing (video garnered over 50,000 views in 2 weeks), and press release distribution.

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