Case Study

Toyota Motor Sales, U.S.A., Inc. (TMS) is the North American Toyota sales, marketing, and distribution subsidiary devoted to the U.S. market. Babu Global has helped Toyota create meaningful engagement with the U.S. Pan-African market via event partnership and activation. Toyota joined Prudential Financial as the co-Presenting sponsor of the 2017 Pan-African Weekend, produced by Babu Global. We assisted with activation strategy, brand positioning and data capture.

Activation

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